Archive for category Content Distribution
Video Is No Longer The Future of the Internet. It’s the Present.
Posted by Cliff Etzel in Content Distribution on December 30, 2008
Over at dvcreators, a blog posting has confirmed what I have been saying for the past two years – that the Internet will be the primary venue by which content will be viewed.
Micro Formatting Of Video Content
Posted by Cliff Etzel in Content Distribution on June 18, 2008
A recent discussion on the NewspaperVideo email list is touching on the flattening of the number of viewers watching video online – but the number of hours is increasing dramatically.
This is a serious issue facing solo vj’s as they look to new distribution methods for their content and one of the issues raised was the “micro-formatting”, or in essence, reducing the size of video content to fit portable devices like iPhones, web enabled PDA’s and other smaller hand held devices.
The Next Big Step for Online Video is Offline
Posted by Cliff Etzel in Content Distribution on May 29, 2008
Over at Poynter Institute Online, Al Tompkins had the opportunity to interview Travis Fox of The Washingtonpost.com.
I’ve admired the quality of work Travis is producing these days and have been following his work for the past few months.
One question Al asked falls into line with one of the philosophies I have been speaking on since I began blogging on the Solo Video Journalist Paradigm and the democratization of video content.
Adobe Online Seminar targeted at Solo VJ's and Newspapers
Posted by Cliff Etzel in Content Distribution on March 26, 2008
Adobe is conducting a web based seminar targeted at those who work in the newspaper industry who are responsible for creating, editing and delivering video content for the web.
Bad advertising holding back development of Internet television
Posted by Cliff Etzel in Content Distribution on March 18, 2008
Podcasting news is reporting that the gap between advertisers & audience is growing.
It’s already apparent that advertisers aren’t sure where to advertise on the Internet, how to advertise in new media or how to measure their success, and they’re spending their money on old media as a result, even though they know traditional advertising is becoming less effective.
Online Delivery Of Content Matters As Much As Equipment
Posted by Cliff Etzel in Content Distribution, Equipment, The Business of VJ on February 17, 2008
Gear isn’t nearly as important as we are led to believe
Read that again – Gear isn’t nearly as important as we are led to believe
So how does this fit into the Solo VJ paradigm?
Although having quality video acquisition tools is important, I think the future for solo video journalists will lie more in online content distribution – not which high end camera one shoots with – or whether it was edited on a MAC or PC.
Broadcasters recognize the internet as a viable platform for content distribution
Posted by Cliff Etzel in Content Distribution, The Business of VJ on February 17, 2008
A recent article I just read touches on TV news broadcast and it highlights how entrenched traditional broadcast media is with regards to utilizing the internet for video content distribution.
The old school tv station managers are fighting tooth and nail at the idea of transforming their tv news divisions into media news divisions.
Web Video Journalism versus TV Broadcast
Posted by Cliff Etzel in Content Distribution, The Business of VJ, Video Journalism, VJ Training on February 3, 2008
Michael Rosenblum has posted what I feel is a crucial commentary that hasn’t been discussed to any real extent – that of the differences between shooting VJ content for the web as opposed to shooting for traditional broadcast television.
There is a difference and I think it needs to be expounded upon as to what I and other Solo Video Journalists do and why we do it.
The Paradigm Shift of Internet Broadcasting
Posted by Cliff Etzel in Content Distribution, The Business of VJ on November 19, 2007
Recently I was approached to bring my skills as an Immersive Video Journalist to a series related to the ocean realm being pitched to Chinese National TV. It would entail working in a lean production team that models after the Solo VJ paradigm – one presenter, one producer and myself shooting all content both above and underwater.
Pitching The Concept of Internet Broadcasting
Posted by Cliff Etzel in Content Distribution, The Business of VJ on November 9, 2007
Recently I was approached to bring my skills as an Immersive Video Journalist to a series related to the ocean realm being pitched to Chinese National TV. It would entail working in a Solo VJ manner – one presenter, one producer and myself shooting all content both above and underwater.
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